About
We build tools for teams
that ship
Flagify started with a simple question: why are feature flag tools so complex? We set out to build something that developers actually want to use — fast to integrate, easy to understand, and reliable in production.
The problem
Existing feature flag platforms are either too enterprise (months to set up, 200-page docs, sales calls required) or too basic (a config file with no targeting, no environments, no SDK).
Teams that want to ship safely and iterate quickly deserve a tool that meets them where they are — not a platform that requires an entire org chart to operate.
Our approach
Flagify is built for the sweet spot: teams that are past config files but do not need enterprise procurement. We focus on a clean SDK, clear documentation, and an API that does not require a PhD to use.
We believe feature flags are infrastructure, not a product category. They should be invisible when they work and obvious when something goes wrong.
What we believe
Principles, not slogans
Developer-first
Every decision starts with the developer experience. If the SDK feels wrong, the feature does not ship.
Simplicity over features
We would rather do five things well than fifty things poorly. Flagify stays focused on what matters.
Ship fast, stay safe
Speed and safety are not opposites. Feature flags exist to make shipping faster without increasing risk.
Open by default
Open source SDKs, public changelog, transparent pricing. We build in the open because trust is earned.
Journey
How we got here
Flagify is born
First public release with boolean flags, basic targeting, and the Node.js SDK.
Multivariate flags and remote config
Expanded beyond on/off toggles with string variants and typed value flags.
Environments and React SDK
Independent environment management, per-environment API keys, and first-class React support.
What is next
Webhooks, analytics integrations, Go SDK, and a self-hosted option. Follow our changelog to stay updated.
Open source
Built in the open
Our SDKs are open source. Read the code, report issues, contribute. We believe developer tools should be inspectable and trustworthy.
View on GitHub