About
We build tools for teams
that ship
Flagify started with a simple question: why are feature flag tools so complex? We wanted one you could install over lunch, understand without a sales call, and rely on in production.
The problem
Existing feature flag platforms are either too enterprise (months to set up, 200-page docs, sales calls required) or too basic (a config file with no targeting, no environments, no SDK).
Teams that want to ship safely and iterate quickly deserve a tool that fits into their existing workflow, not a platform that requires an org chart to operate.
Our approach
Flagify is built for the sweet spot: teams past config files that do not yet need enterprise procurement. A clean SDK, docs you can skim in thirty minutes, and an API whose surface fits in your head.
We believe feature flags are infrastructure, not a product category. They should be invisible when they work and obvious when something goes wrong.
What we believe
Principles, not slogans
Developer-first
Every decision starts with the developer experience. If the SDK feels wrong, the feature does not ship.
Simplicity over features
We would rather do five things well than fifty things poorly. We say no to most feature requests.
Ship fast, stay safe
Speed and safety are not opposites. Feature flags exist to make shipping faster without increasing risk.
Open by default
Open source SDKs. Public changelog. Transparent pricing page. You can verify every claim on this site before you sign up.
Journey
How we got here
Flagify is born
First public release with boolean flags, basic targeting, and the Node.js SDK.
Multivariate flags and remote config
Expanded beyond on/off toggles with string variants and typed value flags.
Environments and React SDK
Independent environment management, per-environment API keys, and first-class React support.
What is next
Webhooks, analytics integrations, Go SDK, and a self-hosted option. Follow our changelog to stay updated.
Open source
Built in the open
Our SDKs are open source. Read the code, file an issue, open a PR. Developer tools should be inspectable, and inspection is the shortest path to trust.
View on GitHub